Social media — love it or loathe it — the bottomline is it’s a tool that can change the world, and change our place in it.
Authors are encouraged to use it — “how else will people find you?” we’re told. Some authors joyfully embrace the conversational power, and the sheer delight of joining fascinating communities of like-minded, geographically dispersed people. Other authors retreat, overwhelmed by the task of getting to grips with the tools and their etiquette of use.
The trick is to find the social media that best suit you. I love Twitter. This may mean I have a butterfly mind, or less elegantly, a goldfish’s attention span. But actually I think it’s a natural fit to my long-standing tendency to shoot off VERY short emails, then feel guilty that I didn’t write more. Twitter, with its 140 character limit, removes that guilt. It does more: It lets me celebrate my brevity.
[All those who have had the misfortune to hear me talk for HOURS, that is completely different 🙂 ]
If you explore the various social media in a genuine and respectful way (the latter meaning: respect the established communities you’re trying to infiltrate!) I think it builds your brand. Sorry for the jargon, but you need to realise: Social media is how people will get a sense of who you are … and the bottomline is if you’re active online, you’ll have a much better chance of shaping (and promoting) that brand than if you leave it to chance.