As I’m writing this, it’s Tuesday afternoon. I’ve just deleted today’s blog post on coleslaw. Yeah, coleslaw. As much as I like the simplicity of my coleslaw recipe (grate cabbage, carrot and fennel, mix) it’s not really enough for a blog post. It’s a painful realisation. When your blog is reduced to coleslaw, it’s time to face the truth.
I’ve been blogging for nearly three years. It’s been an interesting experience. I can honestly say the discipline of regular post production has helped me become a better writer. With a blog schedule, there’s no waiting for inspiration. You go out and grab inspiration by the throat–or not, witness the coleslaw.
I’ve met wonderful people on my blogging journey. I look in awe at people like Maria Zannini and Shelley Munro who not only write amusing and intriguing posts, but have built a sense of community around their blogs.
But for less talented bloggers (ahem, looks in mirror) I think the reality is blogs are no longer being read. If you haven’t built a community or established yourself as an expert on something, then there is no way readers will a) find you, and b) bother to bookmark your blog if they do find you. Or to put it in economic terms, I think blogging has hit the stage of rationalisation. For a while there every man and his cat had a blog. Now only the successful will survive.
Of course, if you love blogging, keep going. Monologues are fun (hello, that’s what’s happening here!). But if you expected your blog to offer a return beyond the satisfaction of publishing your posts…brace yourself for disappointment.
I hope I’m not sounding pessimistic?
I won’t be abandoning this blog. It’s an integral part of my website. However, it will now be explicitly shaped by the purpose of the website, which is to promote my writing. Going forward, this blog will feature background on my books, release dates, notices of giveaways, and similar.