I’ve succumbed to the lure of Vistaprint. My books are digital, so why would I want to promote them with paper products? The answer is that there’s something satisfying in a tangible object. Maybe it’s even acquiring a touch of nostalgia for those of us caught up in the new digital world? Or it could be that promo postcards, bookmarks, etc feed my lifelong lust for stationery 🙂
For the newest postcard, I used a snap I took of Bathers Beach, Fremantle, as the coloured front, then added the cover for “Drawing Closer” to the back. Since “Drawing Closer” is set in Fremantle, I thought that worked well. The question is, should I have emphasised the cover by putting it in colour? Me? I thought the stark simplicity of the cover worked in black and white.
But it does bring me to an interesting point. Is there value in oblique promo? by which I mean, instead of shouting “buy my book”, you promote something relevant to the story and link it to your “buy my book” intent. Is my thinking becoming over-convoluted or is this a way to reach through the chaos of social media?