I’ve succumbed to the lure of Vistaprint. My books are digital, so why would I want to promote them with paper products? The answer is that there’s something satisfying in a tangible object. Maybe it’s even acquiring a touch of nostalgia for those of us caught up in the new digital world? Or it could be that promo postcards, bookmarks, etc feed my lifelong lust for stationery
For the newest postcard, I used a snap I took of Bathers Beach, Fremantle, as the coloured front, then added the cover for “Drawing Closer” to the back. Since “Drawing Closer” is set in Fremantle, I thought that worked well. The question is, should I have emphasised the cover by putting it in colour? Me? I thought the stark simplicity of the cover worked in black and white.
But it does bring me to an interesting point. Is there value in oblique promo? by which I mean, instead of shouting “buy my book”, you promote something relevant to the story and link it to your “buy my book” intent. Is my thinking becoming over-convoluted or is this a way to reach through the chaos of social media?