In the last couple of months I’ve been trying to catch up on how to use social media. What’s hot, what’s not, and how to run fast enough to only fall a little behind — that’s how swiftly social media is changing. All of this reading has become jumbled in my mind, so I don’t have links, but a few themes really stood out.
First, you need images.
Second, why aren’t you on Pinterest if your target market is women? (I’m on Pinterest)
Facebook has ads. Love them, loathe them, you can’t really ignore them.
I’m more in love with Canva.com than ever. They have templates for creating things like Facebook ads.
Moving beyond visuals alone, YouTube is huge. Call me daunted. I’m never going to be a video star and I can live with that.
Goodreads ads, those small side ones, don’t engage readers (I’ve tried).
Be super careful and respectful of copyright. A lot of work goes into creating images. Credit people and follow their guidelines on how or if they allow resharing.
Social media can chew up time. This is not a new thing to note, but I’m wondering how much of my social media time is now passive consumption as opposed to interaction. That seems to me to be worst of all, as if the TV has been pushed aside for a new idiot box. I’m being babysat by marketers!
So my final learning is to disengage. Turn off the electronics and walk away. Or in my case, because my writing schedule is so far behind, turn of the internet and type like a fiend!
PS how do you like my new website header? I think it’s really conveying who I am and what I write, along with my new tagline: A Hopeful Romantic. So true