Going forward, novels in my paranormal romance series, The Collegium, will be priced at $2.99. Earlier in the year I committed to keeping them at 99c throughout 2016. Demon Hunter, the first in the series and a novella, will remain at 99c. New releases will also launch at 99c as an incentive to buy-buy-buy on pre-order and in the first two weeks. However, after that the price has to be dragged up to $2.99. The reason? Amazon.
I just read someone’s analysis of Amazon’s algorithms and while no one outside Amazon can confirm the analysis (and no one inside Amazon will do so) it is compelling. The bit that caught my attention was that Amazon sinks 99c books in its algorithmic searches.
But! you exclaim. I see lots of 99c books in my search results.
Yes. So do I. But looking at the sales data for my books in the context of other people’s sales data and analysis of their book promotion strategies, I can tell you that pricing the series at 99c is seriously hurting its discoverability.
So, because I like to be upfront about these things, that is my reason for reluctantly increasing the price of novels in my Collegium series to $2.99.
Doctor Wolf is currently 99c on pre-order before its April 27 release, and will remain at 99c for a fortnight after it.