-
Social Media
Social media — love it or loathe it — the bottomline is it’s a tool that can change the world, and change our place in it. Authors are encouraged to use it — “how else will people find you?” we’re told. Some authors joyfully embrace the conversational power, and the sheer delight of joining fascinating…
-
Brand Promise Jargon
Maybe those three words, “brand, promise, jargon” don’t jangle your nerves, but they do mine. I think it’s because slick jargon is hiding some important stuff I want to talk about. Stuff like, expectations, conversations, identity, reality, work, friendship and why the heck am I, Ms Hermit, spending so much time on social media? The…