Can you sell your novels without promoting your work? Possibly, but discoverability is such a huge issue in the current avalanche of books and other media available to your readers that the question is “why would you handicap yourself by not promoting your books?” After all, you should be the person most passionate about them. Share that passion.
With Hero Duty releasing on 1 June, I’m thinking hard about what promotion means in 2014.
Back in 2010, when I started with Carina Press it was relatively simple — although it didn’t feel it at the time. You nabbed your website address, built the site, learned to blog, joined Facebook, panicked about it, joined Twitter, panicked about it, and then, hoped for the best. You probably joined or organised a few blog tours, too.
These days all of that is taken for granted as part of an author’s job. [We're busy people] Personally, though, I doubt the effectiveness of blog tours. Instead, pick two or three blogs that resonate with the book you’re releasing and focus on quality posts there. Be super-nice to the blogs’ owners and their audiences. Include a giveaway if possible.
But to go back to Facebook and Twitter (and Google Plus), they’re evolving to focus on and favour posts that share images. So, even if as an author your focus and skill set is words, start thinking visually. I’m using my procrastination time to create graphics that can be shared during Hero Duty‘s release week. As you can see, the graphics don’t have to be complicated. Aim for bright, eye-catching and easily re-shared.
Most of all, remember that promo isn’t all glitz and glamour and an immediate pay-off. Build your platform (I hate that phrase, but it’s like any cliche: using it, you understand what I mean) across all social media; interacting most on the social medium where you’re most comfortable. Be real and be there.